Being Able to Reach Your Audience

Short Code Campaigns are rapidly growing in popularity because of their inherent simplicity, widespread outreach, societal trendiness, and perpetual accessibility. SMS-based (Short Message Service) campaigns achieve over a 90% opt-in rate, compared to 22% for email. The average SMS response rate typically ranges between 15%-30%.

At the end of 2009, there were 270 million mobile subscribers, reaching 87% of US households.

A Harris Interactive poll showed that 56% of teens would be interested in viewing ads with incentives; 37% of adults noted they would be receptive to such advertising.